Pure!
Sustainability

Since our founding, sustainability principles have shaped how Pure! operates across South America.

While sustainability principles have long guided how we work, we began our formal sustainability journey in 2016 with our first international certification in Ecuador. This marked the way we manage our operations and develop travel experiences across South America through responsible partners, community-based experiences, and an inclusive workplace across our offices.

But we didn’t stop there; sustainability has become tightly wound into our company’s DNA, and our approach has continued to improve our actions through our sustainability policies, code of ethics, and responsible tourism principles, which have led us to meet international standards and recognized worldwide certifications.

Our Commitment

Since 2019, Lena Felix, a passionate professional in Ecology and Tourism, has led our Sustainability Department as Corporate Sustainability Manager, aligning the company’s vision with responsible practices, with the support of local representatives in each of our offices.

Certifications & Recognitions

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Certifications

2025
Our offices in Ecuador, Colombia, Peru, Bolivia, and Chile achieved Travelife certification
2021-2022-2023-2024
Recognized with the Q Distinction Certificate for Tourism Quality
2017-2025
Pure! Peru and Pure! Colombia obtained TourCert Certification
2016 - 2025
Pure! Ecuador obtained TourCert Certification

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Recognitions

2023
Best Sustainable Colombian Tourism Group by Luxlife
2022
Best Sustainable DMC – South America by Luxlife
2021
First place in “Reconocimiento a la innovación en el Turismo” by the Municipality of Quito for our campaign of “Traveling without Plastic”
2021
Second place in “Mejor Iniciativa de Turismo Sostenible” by the Association of Responsible Tourism Acotur

How does this impact our clients?

Our sustainability practices add value beyond the travel experience. As a local DMC, we help travel professionals differentiate their programs in South America through responsible operations, locally connected experiences, and a commitment to the destinations where we work.

INTERNAL PRACTICES

Sustainability Begins From The Inside Out

We encourage environmental and social awareness through everyday office practices.
We share an internal blog with sustainability news, responsible tourism insights, practical tips, and company updates.
We keep our teams informed about our sustainability goals, certifications, achievements, and progress.
We promote responsible workplaces through waste management and sustainability training.
Our Ecuador office currently measures its carbon footprint using recognized standards.
Our offices participate in local environmental initiatives and social projects throughout the year.
We foster an inclusive workplace that promotes well-being, growth, and long-term talent.

Pure! team working on sustainability materials

Separated recycling containers in a Pure! office

Environmental awareness presentation for a Pure! team

Reusable Eco Kit used in a Pure! program

Pure! group taking part in a responsible travel activity

EXTERNAL PRACTICES

Responsible Actions Beyond Our Offices

We continually strengthen our sustainability management practices across environmental, social, and economic areas.
Our Sustainability Policy and Code of Ethics guide responsible business practices.
Our responsible tourism principles and transparent operations guide our tailor-made services.
We engage and train employees, suppliers, and clients in our sustainability tourism principles and initiatives.
Where appropriate, programs connect travelers with local cultures, traditions, and community-based activities.
Pure! Footprints is our campaign to encourage travelers to reduce single-use plastic during their journeys.