Menu
Pure! Management Team
Managing Director
He came to Ecuador from the Netherlands after obtaining his degree in Tourism and quickly fell in love with the country’s incredible biodiversity, so he decided to stay. As he explored Ecuador, he soon discovered South America’s wonders and became passionate about sharing its beauty with others. With Pure!, his dream came true with offices in six South American countries. However, this growth reflects the strong company’s commitment to sustainability, respecting local heritage, Indigenous communities, and the environment as the core values of Pure! Travel Group’s DNA.
Corporate Commercial Manager
Andres has over 15 years in the inbound tourism industry, during this time, he had the opportunity to explore South America’s diverse landscapes and cultures, gaining deep expertise in its countries and regions.
At Pure!, he plays a key role in supporting travel agents worldwide by providing tools and insights, considering travel logistics, unique experiences, news, and product updates to help them specialize in promoting South America. His mission focuses on creating authentic and immersive journeys that connect travelers to each destination’s true essence.
Corporate Operations Manager
Andres has a long-standing career in the tourism industry. He is an expert in hotel operations and logistics, with effective team management and process optimization.
At Pure!, he ensures efficiency and safety operations to ensure exceptional travel experiences for travelers across all our destinations. Additionally, he is continually dedicated to improving processes and surpassing passenger’s expectations with the collaboration of operational teams in our offices. He also plays a key role in integrating eco-friendly practices into operations to reduce the environmental impact and promote responsible tourism.
Corporate Sustainability Manager
Lena’s passion for sustainability began with a deep appreciation for the natural world, which she cultivated during her Ecology and Tourism studies and certifications. Additionally, her professional track in various sectors of the tourism industry, including working with community-based tourism projects and as a naturalist guide, gave her a well-rounded understanding of the power of responsible tourism. Now at Pure!, she drives the company’s sustainability strategy, working towards achieving and maintaining key certifications to ensure truly responsible travel experiences that protect the environment, culture, and local communities.
Corporate Marketing Coordinator
Although Cristina was born in Ecuador, she moved to the USA in her teens. Later, she studied Advertising & Communications at the University of Houston while volunteering at the local Fire Department. After fourteen years, she returned to Ecuador, where she developed great joy for outdoor sports and adventure. Following her passion, she discovered South America and the fascinating world of tourism, where she combines her marketing and communication skills. Now, at Pure! Travel Group, uses her expertise to communicate South America’s vast travel opportunities.
Corporate Sales Coordinator
Jose has over 15 years of experience in the tourism industry, holding degrees in Tourism Business Administration and Tourism Consultancy. His expertise in commercial management across airlines, luxury lodges, and tourist trains has fostered his skills in strategic planning, business organization, and project management.
Therefore, at Pure!, he oversees sales operations, identifies opportunities, and manages tailor-made proposals aligned with customer needs, ensuring service quality by collaborating with the sales teams throughout our destinations.
Corporate Product Coordinator
Rommy has over 25 years of experience in the tourism industry with Tourism Administration and Marketing studies. During this time, she has worked in Sales, Operations, and Product Management in different travel agencies and DMCs, giving her broad expertise in different South American destinations, supplier negotiations, and managing clients worldwide.
At Pure!, she supports the Product Department Teams, handling negotiations with suppliers and partners to align client needs with trending and innovative experiences. Likewise, maintaining competitive prices and sustainability standards in all services across our destinations.
