He came to Ecuador from the Netherlands after obtaining his degree in Tourism and quickly fell in love with the country’s incredible biodiversity, so he decided to stay. As he explored Ecuador, he soon discovered South America’s wonders and became passionate about sharing its beauty with others. With Pure!, his dream came true with offices in six South American countries. However, this growth reflects the strong company’s commitment to sustainability, respecting local heritage, Indigenous communities, and the environment as the core values of Pure! Travel Group’s DNA.
Andres has over 15 years in the inbound tourism industry, during this time, he had the opportunity to explore South America’s diverse landscapes and cultures, gaining deep expertise in its countries and regions.
At Pure!, he plays a key role in supporting travel agents worldwide by providing tools and insights, considering travel logistics, unique experiences, news, and product updates to help them specialize in promoting South America. His mission focuses on creating authentic and immersive journeys that connect travelers to each destination’s true essence.
Andres has a long-standing career in the tourism industry. He is an expert in hotel operations and logistics, with effective team management and process optimization.
At Pure!, he ensures efficiency and safety operations to ensure exceptional travel experiences for travelers across all our destinations. Additionally, he is continually dedicated to improving processes and surpassing passenger’s expectations with the collaboration of operational teams in our offices. He also plays a key role in integrating eco-friendly practices into operations to reduce the environmental impact and promote responsible tourism.
Lena’s passion for sustainability began with a deep appreciation for the natural world, which she cultivated during her Ecology and Tourism studies and certifications. Additionally, her professional track in various sectors of the tourism industry, including working with community-based tourism projects and as a naturalist guide, gave her a well-rounded understanding of the power of responsible tourism. Now at Pure!, she drives the company’s sustainability strategy, working towards achieving and maintaining key certifications to ensure truly responsible travel experiences that protect the environment, culture, and local communities.
Although Cristina was born in Ecuador, she moved to the USA in her teens. Later, she studied Advertising & Communications at the University of Houston while volunteering at the local Fire Department. After fourteen years, she returned to Ecuador, where she developed great joy for outdoor sports and adventure. Following her passion, she discovered South America and the fascinating world of tourism, where she combines her marketing and communication skills. Now, at Pure! Travel Group, uses her expertise to communicate South America’s vast travel opportunities.
I possess over 15 years of experience in the dynamic tourism sector, with a consistent focus on the commercial management of diverse tourism products. My expertise encompasses a wide array of offerings, including airlines, luxury lodges, and tourist trains. Throughout my career, I have successfully integrated my commercial acumen with robust project management skills, ensuring the effective development and control of various initiatives.
My core competencies lie in strategic planning and business organization. I am adept at leading and motivating teams to achieve overarching business objectives. By fostering a collaborative and results-oriented environment, I consistently drive success and maximize performance.