Social and Environmental Responsibility

Pure! Travel Group truly cares for locals, indigenous communities, and the environment. It is very important to us to protect the earth so our grandchildren can enjoy this planet the same way we do. At the same time, we aim to create a positive, inclusive, and stimulating work environment that  Therefore, we have become a trendsetter in sustainable tourism in South America; being Pure! is part of our DNA.

Environmental impact

Our sustainable management aims to prevent, eliminate, and reduce the impact of our facilities, labor activities, and the activities and products we offer at our five destinations. In the Pure! offices, recycling, saving energy, and other sustainable practices are part of our daily routine. Trainings and workshops empower our teams to contribute to a more sustainable world, both at home and in the work setting. Whenever possible, we offer our clients sustainable accommodations and activities focused on cultural and natural heritage to contribute to a more sustainable tourism.

Social responsibility

The labor policy of Pure! focusses on creating the cultural, physical, and environmental circumstances that form the base to attract and retain passionate professionals. For us, creating a positive, inclusive work environment and stimulating healthy lifestyles among our employees is of paramount importance. Our social responsibility also includes preserving cultural heritage and working together with local communities, as well as creating and conducting projects to help people, both internally and externally, in need of some extra support.


Our SER-efforts are rewarded with the TourCert certification at three of our five destinations, which is besides an acknowledgement also a support of our sustainable policy. Pure! Colombia, Pure! Ecuador, and Pure! Peru are TourCert certified and Pure! Bolivia and Pure! Chile are working on their certifications.

Read more about TourCert.