Privacy Policy Pure! Travel Group

Understanding the importance of the private information of our clients and the responsibility to protect personal data, Pure! Travel Group carries out a strict privacy policy to protect and safeguard the personal data of the people we work with. This policy explains why Pure! Travel Group collects personal information, how it uses it and how Pure! Travel Group secures confidential information. This privacy policy corresponds with the international guidelines.

Privacy policy

Pure! Travel Group is a tour operator in South America, with offices in Colombia, Ecuador, Peru, Bolivia, Chile, and Argentina working with tour agencies all over the world. We offer tailor-made travel services for each of our destinations.

Which information do we use, why, and for how long

Pure! Travel Group does not automatically collect personal information, we never ask for personal information. We only receive personal information that is provided by our clients and necessary for conducting our work. Pure! Travel Group only receives personal information for its own administrational purposes and for arranging tours and other travel-related services. We do not use personal information for marketing purposes or other commercial purposes.

Information that is processed by Pure! Travel Group exists of the following:

  • Passport/identification card number
  • Name and surname
  • Date of Birth
  • Nationality
  • Health issues (allergies, diets, etc.)

All other personal information is not needed for us and is not requested by us. If other personal information is provided by third parties we work with, it is not our responsibility. If additional personal information is needed for some reason, Pure! Travel Group contacts its clients and no one else. Pure! Travel Group is not responsible for how personal information is stored and shared with us by the people and clients we work with.

We keep personal data as long as necessary for the purposes for which they are processed. To determine the term of keeping the data we keep in mind the quantity, the nature of the data, the reason why they are processed, and the level of confidentiality. Also, we take into account the legal laws we are bounded by.

When we do not need the information anymore, we will destroy and delete these in a safe way. We also look for possibilities to make personal information anonymous so that it is not possible to identify for other parties which person the information is about.


Pure! Travel Group is committed to ensuring that your personal information is secured. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect.

Sharing personal information

Pure! Travel Group only shares personal information received from our clients for our own purposes, meaning it is only shared with people/parties we work with to organize itineraries and other related travel services for our tourists. The personal information we have is only shared by:

  1. a) Our guides
  2. b) Our providers
  3. c) Hotels

Rights for protection of personal information

Subject to applicable law, you have the following rights in relation to your personal information:

  • Right of Access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to object
  • Right to data portability
  • Right to withdraw consent
  • Right to lodge a complaint with the data protection authority

When appealing to one of these rights, we ask you to fill out this form and send it, together with a copy of your ID card or passport, to Please do not hesitate to contact us for other questions or remarks.